The Thread
Discover new ways to elevate your brand with tips and trends from the fashion world
How to increase ROAS for fashion eCommerce using better photos
By Avi Friedman | August 5, 2025
Should we be labeling AI generated content in fashion?
Labeling AI generated content sounds simple, until you ask what "real" even means...
Get started with Botika: How to create stunning fashion visuals (with AI?)
Learn how to use Botika to turn flat lays, mannequin shots, or on-model photos into professional fashion visuals
How we create our AI fashion models (Hint: no real people, no prompts)
Discover how Botika's 100% AI-generated fashion models offer ethical, high-quality alternatives to traditional photography
Fashion Product Photography That Moves Product
Learn expert tips and techniques to master fashion product photography and create compelling visuals
Hot Looks, Cool Cuts: Summer Fashion Styles 2025
Summer fashion styles 2025 are here. Explore top trends and how brands use AI to create eye-catching visuals
Influencer marketing for small business: A no-fluff guide for fashion brands
Boost sales with influencer marketing for small business. Learn simple, effective strategies for fashion brands
Why fashion brands are betting on generative AI in eCommerce
Generative AI in eCommerce is reshaping fashion—think faster launches, fewer returns, and better customer experiences
Brand Voice Examples to Help Your Fashion Brand Talk the Talk
Explore brand voice examples from top fashion labels and learn how to define your unique tone
Fashion Moves Fast—AI Fashion Trend Forecasting Moves Faster
Discover how AI fashion trend forecasting is changing the game for brands—helping you stay ahead of competitors